Westwing, the German-based home and lifestyle e-commerce company, that operates across 12 European countries and is known for its curated, premium product offerings, today launched the debut of 3D printed lamps.
Specifically, a new lamp design from start-up Recozy called the Keani Lamp.
Westwing is touting Rocozy as a leading pioneer in sustainable design because of its use of recycled filament in the 3D printing of its products. From the video Westwing posted on social media, Recozy will fulfill production demand via Bambu Lab 3D printers.
This is a bold and innovative move by a major retailer to take a gamble, not only on a start-up design company, but on a method of manufacturing that could mean less inventory on the shelf (lamps can be 3D printed to order or in low volumes to meet demand).
“By partnering with recozy, … we’ve created a product that reflects our shared values of quality, sustainability, and innovation,” Westwing said in a statement. “Recozy was the ideal partner for this project due to their strong focus on sustainability and their state-of-the-art manufacturing processes.”
The Keani Lamp is made with between 85% and 88% recycled PLA sourced from food industry packaging waste, such as blister trays and fruit bowls, according to Westwing.
Recozy was founded in 2021 to “actively shape the change toward a more sustainable furniture industry,” according to the company’s managing director Rob Leenen. 3D printing provides Recozy with a way to produce products more efficiently and sustainably than traditional custom manufacturing and also respond faster to changes and trends in the marketplace. But, “3D printing should not be the main purchasing argument for our customers,” he says.
Recozy strives to incorporate the unique features that only additive manufacturing offers into its product design, but fundamentally, Leenen says, the products’ design and quality stand on their own. Online Recozy offers about 50 lighting styles, ranging in price from about $114 to $191, delivers worldwide, and sells thousands of lamps a year, Leenen says.
How many lamps will Recozy sell in partnership with a retailer that brought in about $100 million in third-quarter 2024 revenue? It’s too early to tell, but it may be need to add more Bambu Labs to its farm.
Westwing is launching this 3D printed lamp as an experiment to gauge customer acceptance of plastic home furnishing with a sustainability backstory. “As we continue to explore new designs and materials, we will monitor customer feedback closely, ensuring that our future products are even more aligned with our customers’ needs and our sustainability goals,” the company says.
Check out the Recozy lamps at Westwing.
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