AKQA partners with Monash University to 3D print Christmas decorations and raise money to fund a cure for muscular dystrophy. 

The warmth of family, the gleeful glitter of hanging lights and decorations, gifts galore, there truly is no time like Christmas. But what really makes this season special is the jolly and giving spirit that seems to spread across the world.

This holiday season, the creative agency AKQA is collaborating with Monash University and Muscular Dystrophy Australia (MDA) to launch Little Miracles. The aim of this endeavor is to raise money and fund a cure for muscular dystrophy. This disorder, which affects one in every 625 Australians, slowly erodes the body’s muscles, reducing mobility and overall quality of life.

Although this project is tackling a serious matter, the team wants to bring a bit of joy into the lives of less fortunate Australian children.

And so, AKQA and Monash University are taking Christmas ornaments handmade by kids affected by muscular dystrophy and bringing them to life with 3D printing. To raise money for a cure, the creative agency is selling these unique decorations. Each ornament tells a story and reflects the child’s personality.

Children Design Christmas Ornaments to Help Fund “Little Miracles”

After being handcrafted by kids, these special Little Miracle ornaments were digitalized and 3D printed by Monash University’s design and engineering students. Once purchased, each decoration is individually packaged to give it character.

“We facilitated the partnership by sourcing Monash as our 3D partner for MDA and helped their teams bring the campaign to life. We love contributing to this cause, it’s so close to our hearts and such a good reminder at Christmas time that some kids can’t make those Christmas trinkets that are such a big part of every child’s Christmas experience,” said Brian Vella, AKQA Managing Director APAC.

Muscular Dystrophy Australia has called for all holiday celebrators to join in and help those suffering from this detrimental disorder. Each Little Miracle ornament cost $35, and all proceeds will go towards research to find a cure for muscular dystrophy.

Learn more about the Little Miracles project here.

We love contributing to this cause, it’s so close to our hearts and such a good reminder at Christmas time that some kids can’t make those Christmas trinkets that are such a big part of every child’s Christmas experience.