Lenovos recent “Goodweird campaign” features some interesting stop-motion animation and uses 3D printing to highlight special features of their Yoga computers.

Lenovo used the British production and film company Blinkink who collaborated with IPF, a Stratasys service bureau, to build all of the sets for the ad.

Impressively, IPF used its Objet PolyJet 3D Printers to create a domestic landscape which includes thousands of 3D printed pieces.

In the video below, you can see how the Goodweird campaign piece featured a miniature house, complete with furnishings, as well as a garden.

Adam Bloomfield, 3D Print Manager at IPF, said: “For this type of project to be produced in any other method would have been completely unfeasible as the sheer volume of parts required was tremendous. We literally produced thousands of parts over a four-week period.”

How Was the Advert Made?

Don’t be fooled by how simple the idea sounds as the actual execution and logistics of the project took some impressive planning.

In a blog post reflecting on the project, IPF noted that the pre-processing of all the 3D files was reasonably laborious but it was nothing compared to the production stage.

This was because the machines could not stop printing if they were to hit the deadline, meaning even if the build finished at a random hour, someone needed to be there to remove the parts and set off the next lot.

The four Stratasys Polyjet machines ended up running 24 hours a day, 7 days a week for four weeks.

After all of the parts were finished, a lot of support removal was involved, which took a team of eight people to pick away using dentists tools or jet wash anything sturdy enough.

“The machines and the team performed phenomenally to finish the parts off and get them over to the guys at BlinkInk to make the magic happen,” said Bloomfield. “For this to be done in a traditional model making method would not have met the deadline or produced parts of this quality.”

Check out the advert below and let us know what you think in the comments.